The film is the latest in the Twin Film phenomenon wherein two competing studios release similar projects in a similar period of time and the fact that this is coming out the same year as Guillermo del Toro's long gestating stop-motion adaptation of Pinocchio due out on Netflix later this year makes this film seem less like any creatively driven endeavor and more like strategic brand protection on the part of the Walt Disney Company. Pinocchio is the latest live-action remake of one of Disney's animated films that has become a major staple of the company as they continue mining the nostalgic value of their time-tested assets. Geppetto sets off to find Pinocchio and eventually Pinocchio must try to rescue his father. While Pinocchio is drawn into a world of sinister characters, Jiminy tries to keep him on the straight and narrow. It isn't long before Pinocchio while good natured does eventually find himself drawn to the allure of taking shortcuts and partaking in vices while Jiminy tries to keep him on the right track. A cricket named Jiminy Cricket (Joseph Gordon-Levitt) is assigned by the Blue Fairy to be Pinocchio's conscience with the approval of the Blue Fairy, and Geppetto is ecstatic to find his wish has come true. A kind Blue Fairy (Cynthia Erivo) answers his wish and gives life to Pinocchio (Benjamin Evan Ainsworth) but says to him if he wishes to be a real boy he'll have to do it himself by proving himself truthful, unselfish, and brave. In a small village, a lonely woodworker named Geppetto (Tom Hanks) makes a wish upon a star for his wooden puppet to be a real boy.
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